I grew up thinking that having control over my financial future or being able to recession-proof a business was impossible. I also though, that and getting rich was a matter of pure luck. I thought you either had to be born rich or you had to do illegal things. I was neither born rich nor a criminal, so it seemed like my options were get lucky and marry rich or win the lottery.
I went for the easier one of the two options. I looked for a rich man. I thought to myself that this was a very clever way to recession-proof my life.
While I was still searching for “my savior,” the rich guy, I got pregnant during a summer fling. He is my husband now and we are happy, but rich was he not.
So at that point, it looked like my only way to get to money was hitting the jackpot, and the odds of that happening are, I think, one in 13 million.
I didn’t just want to wait my whole life hoping I would win big someday. I really wanted to be financially free.
And even though four yours ago there were no signs of a recession happening, I wanted to be prepared.
I wanted to have a recession-proof life.
I also couldn’t believe that there wasn’t another way to make a good living, other than the two methods I was accustomed to think of.
As the universe works in miraculous ways, a book named Secrets of the Millionaire Mind made it into our house.
At first I felt embarrassed to even be reading a book with such a title. I felt embarrassed to even be thinking I could be a millionaire and recession-proof some day. Nobody in my family was a millionaire, and nobody wanted to even think of being a millionaire some day, because it just wasn’t within my family’s reach.
After I had overcome my embarrassment, and after I had admitted to myself that I would love to be a millionaire and recession-proof someday, I really got into the book. Looking back, I must say that this book opened my eyes to a whole new way of looking at money and my financial future.
It talked about the difference in mindset between “Rich” and “Poor” people and how “Poor” or even “Middle Class” people think that they have no control over their income. All they know is to exchange their time for money. Some ask more money for their time, some ask less, depending on how high or low their self esteem is.
In this article, I will not review Secrets Of The Millionaire Mind, but I will share with you the main insights I gained. Those insights help me today to recession-proof my business.
Recession proofing your business really lies within your reach. I have used strategies that work for me during this economic recession. Following are some practical steps that you can start taking right now.
Want to learn the secret of business owners who just don’t seem affected no matter which direction the markets go? Read on, and you find relief and empowerment, and because of that you will have people lining up to do business with you. You will be able to recession-proof your business. You will experience financial freedom and the freedom to work on your own terms and schedule (which were the reasons you started your business in the first place, right?) You will finally feel free and in control of your financial future. That is what recession-proofing is all about.
Here are some insights that I gained from reading Secrets of the Millionaire Mind.
The first new concept that was introduced to me was the thought that we really are in control of our financial future. The author was saying that what we think determines what we create in life.
If we think thoughts of lack and limitation, then that is what we create and experience in life. If we think thoughts of abundance and prosperity, then that is what we create and experience in our life.
I noticed how much I was thinking and feeling that I didn’t have enough. Not enough money, not enough time, almost everything was not enough. I was suffering from low self esteem big time.
So my first insight really was, “Wow I am constantly creating lack, because I think and feel lack in almost all areas of my life, overcoming low self esteem should be my focus.”
The next insight I gained was that I could control what was going on in my mind.
I could control whether I was thinking thoughts of lack or thoughts of abundance.
I could control what was going on in my life by paying attention to my thoughts and thinking thoughts that created the things I wanted. I wanted abundance, freedom and happiness.
Here is why these insights help me and my business to strive in today’s economy and why they make my business recession-proof.
Right now, our entire nation is thinking thoughts of lack big time, and that is what we are creating, mostly. Most peoples consciousness aren’t recession-proof. There are some, however, that don’t seem to be affected by the bad economy at all, and their businesses are even thriving.
This is because they know that what they are thinking creates their reality. It is because they have taken responsibility to think thoughts of abundance, and to act out of a consciousness of abundance.
Acting out of a consciousness of abundance is the sole reason why my business is thriving in this recession.
Let me clarify what I mean by “consciousness of abundance.” It means to me that you feel and act as if you have enough, until you do. It also means that when you have enough you keep acting the same way, only now you don’t have to pretend anymore. You can give freely because you have enough.
Consciousness of abundance means that in your consciousness you have enough even if it’s not yet manifested in form.
In practice it looks like great customer service, giving the best you can give, giving more than is expected of you. Giving, giving, giving in every way you can, without thinking about what’s in it for you.
It also means being generous with your time and knowledge. At first it might be hard to feel like you have anything to give because you don’t have much energy or extra time. I know, I have been there. But once you start conducting business in this way, you will notice that instead of losing energy you are actually gaining it.
I know it can work for you because it is working for me. Believe me, not long ago I didn’t feel like I had anything to give. I had a baby and she got all I had. There was not much energy or time left to put into my business at all.
But I kept changing my thoughts from, “I don’t have enough time to do anything” to “I have just the right amount of time to do everything I need to do today.” I also started giving in small ways, ways that didn’t feel like I was giving too much. Opening a door for somebody at the grocery store, giving a dollar to someone in need. Small things.
I started feeling generous and that made me feel good. That good feeling about myself gave me energy to give in bigger and bigger ways. As a result I started overcoming low self esteem, opportunities appeared, and my income started to increase.
So you see, recession proofing your business has nothing to do with good fortune.
It has mostly to do with your attitude and your willingness to give.
If you supplement your attitude of abundance with a good marketing strategy, you become unstoppable
A good marketing strategy gives you a plan to follow.
Having a plan is like having a map: it helps you to know where you are going.
It makes sure that you get from A to B. A well thought out, written marketing strategy will help your business flourish during these challenging economic times.
Here are five things you can do right now to start putting your marketing strategy together and begin attracting more business:
1. Define your target market. Describe your ideal customer.
2. Write down things that you could teach your customers. Think about what kind of information you could give them related to your products (but not about your products).
3. Find out what your customers are looking for, find out what they like about you and your business, and where they would appreciate improvements
4. Learn attraction marketing.
5. Start thinking and taking notes about ways you could add to the experience that your customer has when he or she buys from you.
Giving more than is expected, and knowing how to market, are the secrets of all the big guys. You can’t expect to get something (money) from your customer without giving first. Everybody who is successful in business right now is successful because they over-deliver on value.
Now that you know these secrets, there is no reason why you should suffer from the recession. The freedom that you are looking for is really within your reach. Aren’t you already feeling more free and in control of your financial destiny?
I can tell you from my own experience that there is nothing better than working on your own terms.
Implement these practices and soon you’ll have more people lining up to do business with you than you can handle. I know you will feel very happy and empowered when that happens.
You are no longer affected by the direction the stock market goes, because you have strategies in place that will recession-proof your business.
I hope that the insights I shared from Secrets of the Millionaire Mind help you to see that it all starts with your consciousness. And you are in control of that.
If you need help replacing your thoughts of lack with thoughts of abundances that are true for you (and not just new age-y mumbo jumbo) I invite you to join me for a 14 day Boot Camp, that will help you doing just that.
To your success!